The 2011 IHME Project and Edition are being carried out by the Danish artists´ group Superflex. The IHME Project is a new installation planned for public space, to be announced in February. The next IHME Days will be 1‑3.4.2011 at The Old Student House, Helsinki.
The Superflex group´s IHME Edition, Free shop, is already giving a foretaste of the group´s activities by surprising people with free shopping. Free shop takes place in a totally ordinary shop. When the shop becomes the Free shop, everything the customer buys is free. It can happen anywhere, anytime, to anyone. Watch out!