The Finnish online medium Yle Areena will show the artwork commissioned for this year’s IHME Contemporary Art Festival, Yael Bartana’s True Finn – Tosi suomalainen. The IHME project can be viewed on Yle Areena’s on-demand service from March 31 onwards.

Yle Areena was named Finnish online medium of the year in 2013 and, according to a survey by market research company Taloustutkimus, Yle Areena is the most valued online media brand in Finland. The service is used by more than 300,000 people a day.

The previous IHME Projects have been produced for various public spaces: a railway station, a park, city streets, a market square, and public libraries. Yle has been involved in previous productions, too.

Yael Bartana’s IHME Project on Yle Areena from March 31 until May 31, 2014.