IHME 2015 – test in a shopping mall

26/01/2015
Jeremy Deller ja IHME-teoksen työntekijät. Jeremy Deller and the IHME Project employees. Kuva/Photo: Veikko Somerpuro

Do Touch brings history into everyday life, for an instant you can step into the past…”
“I’ve developed a peculiar urge, I want to see all the objects right now!”
”This is art, even if people don’t know it yet.”
– IHME Client Panel members’ reactions –

The concept and practical realisation of Jeremy Deller’s IHME Project, Do Touch was being tested in Itis shopping mall in eastern Helsinki on Wednesday, January 21st. The artist Jeremy Deller was present together with the future IHME project employees and the Client panel that acted as a test audience. IHME Project will happen in the public space of Helsinki Metropolitan area from March 16 to March 22, 2015.
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