IHME’s 5 tips for mobile optimization

Mobile versionThe mobile version of IHME's website can be found at the familiar address.

IHME’s new mobile version of its website gives you Festival info handily on your phone and other smart devices. “We produce art for public space, which often means an invitation to an adventure in urban space. Next spring, Festival info that goes wherever you go will be more important than ever, because the Festival will be using a number of different venues,” says IHME’s Executive Director Paula Toppila.

By publishing pages suitable for mobile devices IHME is seeking to pay greater attention to the constantly growing band of mobile users. “Of last spring’s Festival-time traffic half already came from mobile devices. At IHME we are really happy that browsing the site on a phone now goes really smoothly,” Communications Officer Suvi Korhonen says.

5 tips for mobile optimizers

The mobile optimization of the website was done in collaboration with the digital agency Byroo, now Creuna.

The person in charge of designing and implementing the optimization at Creuna was Senior Developer Tuomo Tomperi. As part of the project, we joined this expert in web services and web users to consider the best mobile optimization practices. What points does Tomperi think optimization designers would be wise to bear in mind?

Mobile-optimization reminder list:

  1. Mobile data traffic is forecast to grow eight-fold by 2020. The mobile-optimized website is also search-engine friendly, i.e. it helps web searchers to find the content they want. Run Google’s Mobile-Friendly Test to see whether your website is mobile-friendly, and how mobile devices will display your website.
  2. If you want to keep using the same domain name, choose a responsive implementation, i.e. one page that adjusts to fit the size of the screen. IHME’s pages can also be found at the familiar address.
  3. Remember the ‘fat finger’ rule, i.e. take small screen sizes into account in everything you do. Make links clear and leave space around them, so that even big-handed touchscreen users can hit them.
  4. Exponents of visual art do not have to compromise on the visual quality of their pages. On the contrary: images make a website more interesting, as long as you ensure that the image files are small enough to load quickly. “If a page feels very slow, it is worth considering what is known as the ‘lazy load’ technique, whereby images are loaded as the user scrolls down the page,” is Creuna’s Tomperi’s tip. Conversely, it is good to think about the length of the texts and ensure that they fit into a mobile device’s smaller viewing area – regardless of the fact that, as Tomperi reminds us, mobile users are used to scrolling.
  5. Hone the finer points together with users. In Finland Android is the most common mobile operating system, while the number of Windows users is decreasing. In Tomperi’s words: “There are many different devices and screen sizes, so it makes no sense to aim for complete control in a responsive layout. The main thing is that the content is accessible.” You can provide feedback on the mobile version of IHME’s website here.

Festival programme also on Eventmore in the spring

As with last spring, you can find next spring’s Festival’s daily events listed on the free, map-based Eventmore event app, available for both Android and iOS.

The spring’s Festival programme will be updated on the app at the start of February. Keep up with IHME’s channels, and we’ll tell you when you can view the 2017 programme on Eventmore, too!