This year’s commissioned work for the IHME Contemporary Art Festival – the Swedish artist Henrik Håkansson’s film THE BEETLE – will be online at Yle Areena from May 25, 2018.
“Yle is proud and happy to make the IHME Festival’s ten-year-anniversary artwork available for anyone to view anywhere in the world for a whole year. The premiere on Yle Areena will coincide with the Festival premiere, and the film will also be shown on Yle Teema TV on May 27,” says Yle Producer Kati Sinisalo. THE BEETLE will be viewable internationally on Yle Areena for a year.
This screening of THE BEETLE on Yle’s online channel is the fourth collaboration between IHME and Yle. Collaboration began in 2010, when Scottish artist Susan Philipsz’s song work was broadcast over a blank screen on Yle’s Teema TV channel.
“IHME’s aim is to make contemporary art more accessible and to bring art within reach of new audiences. The art approaches topical issues from new angles, providing opportunities for personal reflection, aesthetic pleasure and learning. We are really happy that Yle is supporting our work. Besides THE BEETLE, also viewable on Yle Areena for the next month is Tina Cavén’s reportage on the first-ever IHME Project: Antony Gormley ja suomalaiset savessa (Antony Gormley and Finns in clay, 2009). As a whole this constitutes a tremendous climax to the IHME anniversary-year programme,” says IHME’s Executive Director Paula Toppila.
In 2017, for the fifth consecutive time, Yle Areena was voted Finland’s most valued internet brand in a questionnaire commissioned by market researchers Taloustutkimus. Areena is accessed from around 2.5 million individual browsers and devices each week.
IHME Contemporary Art Festival’s background organization is Pro Arte Foundation Finland. Its work is also funded by Kone Foundation.
Further information: Executive Director Paula Toppila, firstname.lastname@example.org, +358 (0)45 1240096
Further information: Kati Sinisalo, Yle Producer, email@example.com, +358 (0)40-5639643
Press materials and photo: www.ihmehelsinki.fi > Media Password from Communications Officer Suvi Korhonen, firstname.lastname@example.org, +358 (0)45 632 6267
The annual IHME Festival brings international art into public space. IHME artists’ commissioned works surprize people in their everyday routines, and in places where we are not used to seeing art. The IHME Project is a free event offering viewpoints on themes addressed by the work. The IHME School audience work takes place in schools, youth centres and wherever the IHME Project is.